Implementation of a Product Operating System
Context
Product and growth teams making decisions with limited data, running untracked experiments, inability to track success metrics with features being rolled out, and taking 6+ weeks to validate hypotheses, losing competitive advantage. Siloed teams (sales, marketing, product) working from different datasets.
Action
Implemented comprehensive Product OS integrating analytics, experimentation, and AB Testing / Recording across web and mobile. Deployed PostHog for product analytics with custom dashboards and cohort exports. Trained others on self-service experimentation platform with feature flags and A/B tests. Integrated data pipelines / webhooks with custom workflows.
Result
Reduced hypothesis validation from 4 weeks to 1 day. Improved feature auditiability and visibility by having a centralized dashboard and audit trail. Enabled cross-functional collaboration between marketing, product, and sales.