Unified Observability & Analytics Platform
Context
12 different tracking and monitoring tools scattered across teams. Logs in Datadog, infrastructure metrics in AWS, traces in Grafana/Tempo, application metrics in Grafana/Prometheus, plus overlapping analytics and session recording tools per team. Pages were bloated with redundant scripts, we were double-paying for the same data, and during incidents no one had a complete picture because visibility was fragmented across a dozen dashboards.
Action
Consolidated the entire observability stack down to two platforms: PostHog for user analytics with flexible dashboards and webhook integrations, and Coralogix for infrastructure visibility covering traces, metrics, logs, security monitoring, and OpenTelemetry instrumentation across both application and AI workloads.
Result
Reduced tooling costs by 20% and cut inter-AZ replication spend by 60% by switching from collect-process-duplicate to collect-and-send. Eliminated significant engineering hours previously spent maintaining self-hosted monitoring infrastructure. Product POC automation dropped from 2-3 weeks to 1 hour through PostHog's integration capabilities. Teams now have unified visibility instead of siloed dashboards.